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C/M/2227. The development of a marketing plan for Grange Hotels

WORDS:
8750
DATE:
2011
PRICE:
89.99 GBP

This paper examines Grange Hotels, and aims to present a marketing plan for the organization. The paper begins by outlining the background to the hotel in reference to their products, services, mission, and brand positioning. This is then followed by a PEST and SWOT analysis. The results from the analyses allow the paper to develop three strategic options which are all described in detail. The impact that the implementation of a new strategy will have on the organization is examined, and the paper then creates a marketing plan through use of a marketing mix and Ansoff matrix. The paper then looks at the leadership skills that are required for the successful implementation of a marketing strategy and plan.

 

KEYWORDS: Grange Hotels, marketing plan, products, services, mission, brand positioning, PEST, SWOT, marketing mix, 4p’s, leadership skills,

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Other Papers On: Grange Hotel Group
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Many thx, I have received the paper and the work is perfect, will deal again. Chen