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Leadership
C/M/1477. An Analysis of Leadership at BMW
- WORDS:
- 2500
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper is presented as a single case study, and reflects upon the approach to leadership at BMW. Key leadership theories are presented – trait and contingency, leadership styles, transformational and servant leadership – and the paper shows that despite no explicit vision existing for the company, leadership values are nevertheless embodied in the company’s general outlook and systems. How such processes work is discussed in relation to a major division of the manufacturer – the Research and Engineering Centre. The setting of visions and values is vital, but coaching and even “spiritual” leadership play a vital role. The global nature of the company makes strategic change a major preoccupation for BMW. Its corporate governance structure is also examined.
KEYWORDS: BMW, leadership styles, trait and contingency theories, transformational and servant leadership, strategic change, corporate governance, company vision,
Other Papers On: Leadership
Other Papers On: Bavarian Motor Works (BMW)
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Keywords Tag Cloud
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Thank you, it's going to help tremendously in my research.Martin
