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C/M/1208. Leadership and Employee Motivation in British Airways

WORDS:
5300
DATE:
2009
PRICE:
59.99 GBP

The paper addresses the issues of leadership and management in British Airways (BA) describing BA history and their autocratic and rigid management. BA environment is analysed using PESTEL, Porter’s Five Forces, SWOT and Burke-Litwin models, BA leadership and management styles are discussed with reference to Adair’s Action-Centred Leadership theory and Johnson & Scholes Cultural Web analysis. Recommendations are suggested on the basis of Fiedler’s Contingency Theory of Leadership, Hackman & Oldham’s Job Characteristics model and Beer, Eisenstat and Spector’s Organisational Change model.

 

KEYWORDS: British Airways, BA, Leadership, employee motivation, PESTEL, Porter’s Five Forces, SWOT,

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