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Knowledge Management

C/M/659. Knowledge management in Nike

WORDS:
1500
DATE:
2007
PRICE:
19.99 GBP

The paper addresses the issues of knowledge management (KM) in Nike Inc presenting the company's background, examining the impact of external factors on their performance (using PEST model), evaluating Nike's competitive strength and core competence (using SWOT model), and proposing a KM initiative to leverage existing human assets.

 

KEYWORDS: Knowledge management, PEST, SWOT, Nike,

 
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