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Key Account Management

S/M/301. Does the downsizing of the traditional sales function mean that the role of sales in business organizations is less important?

WORDS:
2000
DATE:
2007
PRICE:
29.99 GBP

The paper examines the changes in traditional sales practices brought about by the Internet shopping. The transformations in the strategic focus of sales are reviewed, the functions of strategic account management (SAM) are discussed.

 

KEYWORDS: Sales, e-commerce, strategic account management,

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key management account sales traditional downsizing service function role business important broadband organizations mean marketing investment benefits proposal research banks accountant c relationship effective bt
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