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Key Account Management
P/M/354. How to make key accountant management more effective?
- WORDS:
- 2000
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper looks at the relationship between a selling company and its major customers, or key accounts that have strategic importance for this company. Success factors in key account management (KAM) are outlined. Recommendations are given to help facilitate the implementation of KAM programmes.
KEYWORDS: key, accountant, management, effective,
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