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Key Account Management
C/M/176. Research proposal. Benefits of Key Account Management for investment banks
- WORDS:
- 3100
- DATE:
- 2005
- PRICE:
- 39.99 GBP
This work presents the proposal of the research aimed at investigating benefits which investment banks can gain from implementation of Key Account Management system (KAM). The author offers thorough background of the problem and highlights previous works in this area. However, the proposed research stands out since Key Account Management is quite new tendency in finance. Factors especially favorable for introduction of KAM are shown in the text. The best form of research design is suggested for given problem under consideration. Timescale and available resources are also elaborated in the proposal. This work can help in writing Phd proposal and other forms of research proposals.
KEYWORDS: research, proposal, benefits, key, account, management, investment, banks,
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