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International Management

C/M/1781. Transnational and local management at Philips and Matsushita

WORDS:
3300
DATE:
2010
PRICE:
39.99 GBP

The paper looks at the prerequisites of effective management conducting a case study of Philips and Matsushita Electrical (Panasonic) with the focus on their strategies of organisational adjustment to the challenges of international expansion. The policy of the companies’ CEO and top managers is examined and evaluated, the history of both companies is reviewed highlighting their success factors.

 

KEYWORDS: Transnational management, local management, Philips, Matsushita,

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Other Papers On: International Management
Other Papers On: Philips
Other Papers On: Panasonic

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management cultural international cross managers business intelligence issues style review manager nature understanding changed french article globalisation russia brain american managerial culture hotel conflict russian stay ethics global mexico agency multinational mitsubishi banks japan mnc abroad matsushita inclination studies baruch al et drain differences reasons evaluate critically companies continue expensive expatriate principles western copper bougainville development fenix malaysian company option belgium difficulties c interaction franklin local transnational importance discuss selection expatriates training modern survive cq philips
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