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Event Management
C/M/2122. Strategic marketing plan for Harmonic jazz festival in Birmingham
- WORDS:
- 3350
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper reports on the marketing of the jazz festival Harmonic describing the UK jazz festival market, evaluating Harmonic’s position within the market, conducting the festival’s SWOT analysis, and suggesting a marketing plan with regard to segmentation, targeting and positioning strategies. The timescale and budgeting of the festival are outlined, the proposed strategy is evaluated.
KEYWORDS: marketing plan, Harmonic, jazz festival, SWOT,
Other Papers On: Marketing Plans
Other Papers On: Segmentation, Targeting and Positioning
Other Papers On: Event Management
Other Papers On: SWOT Analysis
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Thanks for the coursework, it has been received and it has been a tremendous help to me.Myra
