Browse our collection of papers in
Event Management
C/B/3584. Ethics of Advertising and Sponsorship: Case Study of Music Festival Sonar in Spain
- WORDS:
- 2900
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the ethics behind the advertising and sponsorship of international events using the Music Festival Sonar in Barcelona as a case study. Literature is reviewed on the role of ethics in business, the influence of advertising on the younger population, the problems related to the lack of ethics in advertising and sponsorship, etc. Conclusions are made about current ethical approaches to advertising and sponsorship.
KEYWORDS: Ethics of advertising and sponsorship, international event, Music Festival Sonar, Barcelona,
Other Papers On: Business ethics
Other Papers On: Event Management
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
event management study events festival marketing london music host dissertation charity glastonbury proposal cultural olympic effects role games community hill notting plan examination project olympics carnival tourism love growth strategic evaluation reflection uk sustainability issues self communications success c legal concert st failure hertfordshire business approach line bottom tickets law competition modern prohibit reduce sports free sale triple hillsborough manchester run bupa mega destination bidding effectiveness university eve lmu day food albans feel cup gold public private comparative birmingham harmonic jazz sector spain cities cheltenham impacts socio disaster brazil film wembley hospital methadone joseph micro park light organisation themed questions risks fresco al musical greenwich company internet concerts multiculturalism culture fc impact skills clarion theory german relationship customer master benefits hosting hawaii rock wedding stadium profitability facility runway information advertising sponsorship ethics aspects systems hotel waterlander global taste communicating perspective hallmark beijing greece international approaches banquet improvement quality festivals sonar
GET OUR GooGLE TOOLBAR BUTTON
BOOK MARK US
WHAT OTHERS HAVE SAID
Yes, thanks I received the paper. That was quick!Cheng
