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Design Management
C/M/2013. Application of technological roadmap in product development: case study of Apple's iPhone
- WORDS:
- 2350
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the tool used in the planning and development of new products known as technological roadmap (TR). Benefits of TR are defined, TR development steps are detailed and applied to the development of Apple’s improved version of iPhone with expandable memory slots.
KEYWORDS: technological roadmap, product development, Apple’s iPhone,
C/A/20. In What Way Can Operational, Functional and Strategic Design Management Contribute to the Business Growth of Electrolux Group?
- WORDS:
- 2000
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at the features of design management (DM) at the operational, functional and strategic levels applying the theory to the case study of DM in Electrolux, a large company specialising in domestic appliances, and identifying its significance for the company development.
KEYWORDS: Design management, Electrolux,
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