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Design Management
C/M/2013. Application of technological roadmap in product development: case study of Apple's iPhone
- WORDS:
- 2350
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the tool used in the planning and development of new products known as technological roadmap (TR). Benefits of TR are defined, TR development steps are detailed and applied to the development of Apple’s improved version of iPhone with expandable memory slots.
KEYWORDS: technological roadmap, product development, Apple’s iPhone,
Other Papers On: Apple Computer Inc
Other Papers On: New product development
Other Papers On: Design Management
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