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Decision Making
E/M/38. Corporate strategy and decision-making
- WORDS:
- 3000
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The paper examines the concepts of corporate strategy providing a review of literature on corporate strategic areas and the elements of strategic decision-making process. The models of Ansoff, Porter, and Boston Consulting Group (BCG) are reviewed, the prescriptive and emergent approaches suggested by Lynch are discussed in relation to the strategies used in fashion industry.
KEYWORDS: corporate, strategy, decision-making,
Other Papers On: Strategic Management
Other Papers On: Decision Making
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Keywords Tag Cloud
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