Browse our collection of papers in
Customer Relationship Management (CRM)
C/M/2508. Customer relationship management: theoretical and practical perspectives
- WORDS:
- 1600
- DATE:
- 2012
- PRICE:
- 19.99 GBP
The paper looks at the concept of customer relationship management (CRM) examining its scope and functions, highlighting the importance of CRM in modern business and explaining how companies build relationships with their customers.
KEYWORDS: Customer relationship management, CRM,
C/M/2431. An examination of the implementation of customer relationship management (CRM) system for Barclay's Wealth
- WORDS:
- 2800
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper examines the implementation of a customer relationship management (CRM) system for Barclay’s Wealth. The paper begins by describing the CRM system technology available, and then applies it to Barclay’s Wealth. The ways in which Information Systems (IS) can be integrated are discussed before the paper examines portfolio management systems. The rationale for the investment in the CRM system is discussed, and this section examines topics like improvement of client services, competitive advantage, and revenue. The challenges of the system implementation are assessed before conclusions are made.
KEYWORDS: Customer relationship management, CRM, Barclay’s, Barclay’s Wealth, customer relationship management system, information systems, portfolio management systems, competitive advantage, revenue,
C/M/2385. Customer relationship management in banking industry: literature review
- WORDS:
- 3050
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper examines the use of customer relationship management (CRM) in the banking industry defining the CRM concept, and establishing CRM links with information technology (IT), knowledge management (KM) and total quality management (TQM).
KEYWORDS: Customer relationship management, CRM, banking, literature review,
C/M/2289. CMAT Presentation
- WORDS:
- 0
- ADD-ONS:
- 17 slides
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This is a presentation of the research into CMAT (Customer Management Assessment Tool) used in an encoded company MEA6. Information is provided on CMAT functions, measurements of management activity, key concern areas, etc. Recommendations are suggested about the ways to improve the function of customer relationship management (CRM) in the company.
KEYWORDS: CMAT, Presentation, Customer Management Assessment,
C/M/2278. Relationship between tour operators and their suppliers
- WORDS:
- 2600
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines the relationship between tour operators and their suppliers evaluating its role in the travel and tourism industry. Theoretical underpinnings of customer relationship management (CRM) are provided, CRM in the tourism and hospitality sector is described highlighting advantages and disadvantages of the relationship between tour operator and suppliers within the industry.
KEYWORDS: tour operators and suppliers, customer relationship management, CRM,
C/M/2270. Customer Relationship Management at Aberdeen Business School
- WORDS:
- 3850
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper examines the strategies of customer relationship management (CRM) used at Aberdeen Business School (ABS) in their recruitment of international and UK students. Theoretical underpinnings of CRM are applied to ABS practices describing various CRM systems operating in the University, highlighting existing problems, conducting PESTLE analysis of ABS, and suggesting possible CRM solutions to improve customer satisfaction and retention through enhancing ABS relationship with students.
KEYWORDS: Customer Relationship Management, CRM, Aberdeen Business School, ABS, PESTLE, student recruitment, customer retention,
C/M/2249. The effects of brand image on consumer buying decisions within middle aged demographics
- WORDS:
- 2700
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper examines consumer marketing and customer relationship management in relation to brand image. The paper aims to discuss the importance of this subject in relation to consumer buying decisions in the middle aged demographics. The process involved when creating a value adding brand is discussed, and this is followed by a discussion of brand image and its relationship to PR. The paper discusses product policy, distribution policy, pricing policy, and market communication policy.
KEYWORDS: Consumer marketing, customer relationship management, brand image, buying decision, PR, product policy, distribution policy, pricing policy, market communication policy,
C/B/4006. Strategic marketing plan for 20:20 Mobile
- WORDS:
- 6050
- DATE:
- 2011
- PRICE:
- 69.99 GBP
This paper focuses on 20:20 Mobile, a distributer of mobile phone products, and aims to develop a strategic plan for their products and services. The paper begins by providing information on the company, which is then followed by a SWOT analysis. The paper then looks at the consumer audit through use of the 4M’s model, which is then followed by a Porters five forces analysis. The last two sections of the paper looks at customer relationship management, IT and E-Commerce strategies, and the future strategy for the company.
KEYWORDS: 20:20 Mobile, mobile phone industry, strategic plan, SWOT, 4M’s, Porters five forces, consumer audit, customer relationship management, IT Strategy, E-Commerce strategy!,
C/M/2223. Customer relationship management and strategic project management at Aberdeen Business School
- WORDS:
- 2950
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper examines customer relationship management (CRM) and its relationship with strategic project management (SPM). These concepts are examined in reference to the Aberdeen Business School (ABS) and the paper aims to discuss how these concepts can develop existing student relationships. The disadvantages and advantages to introducing new structured strategic management approaches to ABS are outlined, and the paper follows with an assessment of the existing CRM strategies at ABS. A PESTEL analysis of the ABS external environment is carried out, and the three main strategies at ABS are discussed. CRM in reference to marketing, customer support, and technical support is then outlined. Programme management, performance measurement, leadership and team management are then examined. Conclusions are made regarding recommendations.
KEYWORDS: customer relationship management, CRM, strategic project management, SPM, Aberdeen Business School, ABS, students, strategic management, PESTEL, leadership, Programme management, performance measurement,
C/M/2199. CRM in HSBC and Lloyds Bank
- WORDS:
- 2550
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines the practices of customer relationship management (CRM) used by two banks, i.e. HSBC and Lloyds Bank, assessing their current CRM performance, and developing CRM strategies for both banks. Recommendations are provided about the enhancement of their CRM to attract more customers and keep customers satisfied with the banks’ services.
KEYWORDS: customer relationship management, CRM, HSBC, Lloyds Bank,
S/M/640. An examination of the consequences of the development of the service economy in Britain
- WORDS:
- 3650
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This paper examines the consequences of the development of the service economy and the increasing importance of the customer service culture in Britain today. The paper discusses a wide range of subjects relevant to the customer service culture, namely gender segregation, emotional labour, organisational culture, management, and the shift from sales to service. These topics are all examined in order to identify the consequences of the development of the service economy.
KEYWORDS: Service economy, customer service, Britain, gender segregation, emotional labour, management, organisational culture!,
C/M/2018. Proposal. Customer relationship management in London independent restaurants
- WORDS:
- 1150
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper proposes research into the customer relationship management (CRM) practised by independent restaurants in London. The background, aims and objectives of the research are outlined, areas of the literature review on CRM theory are indicated, the methodology of the proposed research is described, its timescale is presented.
KEYWORDS: Proposal, Customer relationship management, CRM, London independent restaurants,
C/M/1970. Benefits of customer relationship management
- WORDS:
- 2050
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper examines the advantages and disadvantages of customer relationship management (CRM). The paper uses examples like American Airlines, Chance and Hunt, and Amazon. The paper outlines the way in which CRM can be beneficial.
KEYWORDS: CRM, customer relationship management, American Airlines, Chance and Hunt, Amazon,
S/M/595. Dissertation. Customer relationship management at Tesco
- WORDS:
- 14200
- DATE:
- 2011
- PRICE:
- 149.99 GBP
This dissertation examines customer relationship management (CRM), and discusses the way in which it can build customer loyalty. Tesco’s is used as a case study for this dissertation, and begins by providing the background to the case study and CRM. The study aims to explore the vital role of CRM in Tesco, to explore how CRM affects customer loyalty in Tesco, and to conduct a review of the literature on customer loyalty on the context of CRM. The review of literature discusses CRM in great detail, along with Total Quality Management (TQM) and Electronic customer relationship management (E-CRM). The methodology section is very detailed, and data is collected through use of the case study approach, surveys, and structured interview. The paper then discusses and analyses all of the data collected. Conclusions are made regarding recommendations for Tesco.
KEYWORDS: Dissertation, Tesco, customer relationship management, CRM, customer loyalty, Total Quality Management, TQM, Electronic customer relationship management, E-CRM!,
C/M/1784. Proposal. CRM as strategic enabler to build competitive advantage and gain market share in UK steel industry: case study of Corus Tubes
- WORDS:
- 1150
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper proposes to examine the contribution of customer relationship management (CRM) to the competitive advantage and greater market share of Corus Tubes operating in the UK steel industry. Research aims and objectives are formulated, literature is reviewed on the theory of CRM and its role in company success. The methodology of the research is described, its importance is highlighted.
KEYWORDS: Proposal, customer relationship management, CRM, competitive advantage, market share, UK steel industry, Corus Tubes,
C/M/1766. Proposal. The impact of customer relationship management on consumer behaviour in the UK retail industry
- WORDS:
- 1750
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This proposal aims to discuss the importance of modern customer relationship management in the UK retail industry on consumer behaviour. The objectives are to discuss theoretical basics of consumer behaviour and customer relationship management, to assess to what extent consumers in local UK retail stores react to the customer relationship management, and to make recommendations for improvements to the UK retailers based on the results of the primary research. The details of the literature review are detailed, and the methodology states that surveys will be used to collect primary data. The proposal concludes by explaining the expected findings and the project timeline.
KEYWORDS: Proposal, customer relationship management, retail industry, consumer behaviour!,
C/OM/288. Examination of the supply chain operations of Argos
- WORDS:
- 1200
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper examines the supply chain operations of Argos, a UK merchandise and homeware retailer. The paper outlines the current operations and supply chain of the company, followed by an evaluation of the supply chain improvement idea. The paper concludes with the project plan, which focuses on continuous replenishment and customer relationship management (CRM) systems.
KEYWORDS: supply chain operations, Argos, merchandise, homeware, continuous replenishment system, customer relationship management system, CRM,
C/M/1738. Examination of information technology and customer relationship management: case study Gator Corporation
- WORDS:
- 1800
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper examines the use of information technology (IT) by Gator Corporation (GC), leader in online behaviour marketing. The company’s use of IT is discussed in reference to GC’s customer relationship management (CRM). The paper begins by providing an overview of the company, followed by their real time monitoring and advertising strategies. The issues that the company face are evaluated like PC reliability, brand association, and GAIN network software. The paper examines the company’s internal resources, key capabilities, core competencies and their strategic bundling. The paper concludes by suggesting ways in which GC can further penetrate user’s PC’s’
KEYWORDS: Information technology, IT, Gator Corporation, GC, online behaviour marketing, customer relationship management, CRM, real time monitoring, advertising strategies, PC reliability, brand association, GAIN network!,
C/B/3134. Customer relationship management in Saudi Arabian small real estate agencies
- WORDS:
- 2950
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper examines the importance of customer relationship management (CRM) in small real estate agencies in Saudi Arabia. This paper also forms a personal reflective report, in which theory is discussed in reference to personal experience. The paper uses PESTEL and Porter’s Five Forces analyses to evaluate the industry and CRM. A detailed summary of the business environment in question and of CRM is provided, and the paper concludes by discussing the future of the industry in relation to segmentation, targeting, and positioning (STP). The paper also presents a reflective section to the topic.
KEYWORDS: customer relationship management, CRM, small real estate agencies, Saudi Arabia, PESTEL, Porter’s Five Forces, segmentation, targeting, and positioning, STP,
C/M/1663. Literature Review. Theory of customer relationship management
- WORDS:
- 12000
- DATE:
- 2010
- PRICE:
- 129.99 GBP
The paper offers a review of literature on the theory of customer relationship management (CRM) covering the topics of customer behaviour (CB), a customer-centric perspective used by organisations, philosophic approaches to CRM, the relationship between CRM and total quality management (TQM), CRM and organisational strategy, the role of information technology in CRM, the management models and obstacles to CRM implementation, CRM and customer loyalty, CRM and knowledge sharing, etc. The benefits of CRM are outlined.
KEYWORDS: customer relationship management, CRM, literature review,
C/EI/153. Customer relationship management in online hospitality businesses: literature review
- WORDS:
- 4500
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper presents a literature review for the research into the role of customer relationship management (CRM) in Hong Kong online companies providing hotel accommodation and airline tickets. The review touches on the definitions of CRM, the role of CRM as a marketing tool, the features of online CRM (e-CRM), the importance of CRM for organisational success, the limitations of CRM, etc.
KEYWORDS: Customer relationship management, CRM, online hospitality, e-CRM, literature review, hotel accommodation, airline tickets,
C/B/2896. Dissertation outline. Customer Relationship Management (CRM) Strategies in SME's: case study IT companies
- WORDS:
- 1050
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper presents a dissertation outline on a study aiming to explore whether development in customer relationship management (CRM) has had a positive impact on IT company growth in the SME sector. The proposed structure and content of the review of literature is detailed, as well as the methodology section. The data will be collected through electronic questionnaires sent to managers of small IT companies in the UK. The discussion section will analyse the results from the research, and the conclusion aims to highlight the limitations of the study and future recommendations.
KEYWORDS: Dissertation outline, customer relationship management, CRM, IT company, SME,
C/M/1623. Evaluation of customer relationship management in the Airline Industry
- WORDS:
- 1450
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper aims to identify the customer relationship management practices that are performed by traditional and low cost airline carriers. Consumer focus, partnership development, service diversification, and corporate social responsibility (CSR) are the four aspects that are discussed in view of airline survival, concentrating on the customer satisfaction side of them all. The context of the industry is highlighted, as is the strategic performance of traditional and low cost airlines.
KEYWORDS: Airline industry, Customer relationship management, traditional airline carriers, low cost airline carriers, consumer focus, partnership development, service diversification, corporate social responsibility, CSR, Strategic performance,
C/M/1591. Customer marketing and relationship strategy, CRM: Case study Barclays
- WORDS:
- 3000
- DATE:
- 2010
- PRICE:
- 39.99 GBP
This paper evaluates the customer relationship strategy for Barclays PLC (a British financial, international and service provider. The paper offers a brief history of the company, asserting how successful they have been. Customer Relationship Management (CRM) model is key for many organisations, the paper lists the following as the vital characteristics of the model a focus on customer retention, orientation on product benefits, long time scale, high customer service, high customer commitment, high customer contact, and quality and this is the basis that the company is analysed.
KEYWORDS: CRM, Barclays, customer relationship strategy,
C/M/1583. Business analysis of a family run hotel in Milton Keynes
- WORDS:
- 1800
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper analyses the Slaters family run hotel in Milton Keynes by looking at it from a business perspective. The paper outlines the current situation of the hotel, in relation to the aims, objectives and performance, and suggests a business change strategy. This strategy details proposes areas that need changing and developing, like leadership, human resources, resources and process, suppliers and partners and customer and market focus. The paper then states how the business, performance and the change process can be managed, explaining how customer relationship management (CRM) can help certain aspects of the process.
KEYWORDS: Hospitality industry, business aims, change management, monitoring performance, customer relationship management, CRM,
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WHAT OTHERS HAVE SAID
I got the paper thanks it will come in very handy for my course thank you.Nicholas
