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Customer Relationship Management (CRM)
P/M/781. Theoretical approaches to relationship marketing and customer relationship management
- WORDS:
- 4000
- DATE:
- 2005
- PRICE:
- 49.99 GBP
The paper examines the evolution of relationship marketing (RM) into Customer relationship management (CRM) reviewing the theoretical background of both concepts and discussing the issues of the integration between the businesses and their customers, and the incorporation of CRM into marketing plans.
KEYWORDS: relationship marketing, RM, customer relationship management, CRM,
Other Papers On: Customer Relationship Management (CRM)
Other Papers On: Relationship Marketing
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