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Customer Relationship Management (CRM)
C/M/2508. Customer relationship management: theoretical and practical perspectives
- WORDS:
- 1600
- DATE:
- 2012
- PRICE:
- 19.99 GBP
The paper looks at the concept of customer relationship management (CRM) examining its scope and functions, highlighting the importance of CRM in modern business and explaining how companies build relationships with their customers.
KEYWORDS: Customer relationship management, CRM,
Other Papers On: Customer Relationship Management (CRM)
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