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Customer Relationship Management (CRM)

C/M/2431. An examination of the implementation of customer relationship management (CRM) system for Barclay's Wealth

WORDS:
2800
DATE:
2011
PRICE:
29.99 GBP

This paper examines the implementation of a customer relationship management (CRM) system for Barclay’s Wealth. The paper begins by describing the CRM system technology available, and then applies it to Barclay’s Wealth. The ways in which Information Systems (IS) can be integrated are discussed before the paper examines portfolio management systems. The rationale for the investment in the CRM system is discussed, and this section examines topics like improvement of client services, competitive advantage, and revenue. The challenges of the system implementation are assessed before conclusions are made.

 

KEYWORDS: Customer relationship management, CRM, Barclay’s, Barclay’s Wealth, customer relationship management system, information systems, portfolio management systems, competitive advantage, revenue,

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