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Customer Relationship Management (CRM)
C/M/2385. Customer relationship management in banking industry: literature review
- WORDS:
- 3050
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper examines the use of customer relationship management (CRM) in the banking industry defining the CRM concept, and establishing CRM links with information technology (IT), knowledge management (KM) and total quality management (TQM).
KEYWORDS: Customer relationship management, CRM, banking, literature review,
Other Papers On: Customer Relationship Management (CRM)
Other Papers On: Literature Reviews Dissertations
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Keywords Tag Cloud
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I recently purchased E/M/45 and P/M/512 from courseworks4you. The papers are extremely well written and worth every penny. Thank you!Patel
