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Customer Relationship Management (CRM)
C/M/2278. Relationship between tour operators and their suppliers
- WORDS:
- 2600
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines the relationship between tour operators and their suppliers evaluating its role in the travel and tourism industry. Theoretical underpinnings of customer relationship management (CRM) are provided, CRM in the tourism and hospitality sector is described highlighting advantages and disadvantages of the relationship between tour operator and suppliers within the industry.
KEYWORDS: tour operators and suppliers, customer relationship management, CRM,
Other Papers On: Customer Relationship Management (CRM)
Other Papers On: Tourism management
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