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Customer Relationship Management (CRM)

C/M/1970. Benefits of customer relationship management

WORDS:
2050
DATE:
2011
PRICE:
29.99 GBP

This paper examines the advantages and disadvantages of customer relationship management (CRM). The paper uses examples like American Airlines, Chance and Hunt, and Amazon. The paper outlines the way in which CRM can be beneficial.

 

KEYWORDS: CRM, customer relationship management, American Airlines, Chance and Hunt, Amazon,