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Customer Relationship Management (CRM)
C/M/1766. Proposal. The impact of customer relationship management on consumer behaviour in the UK retail industry
- WORDS:
- 1750
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This proposal aims to discuss the importance of modern customer relationship management in the UK retail industry on consumer behaviour. The objectives are to discuss theoretical basics of consumer behaviour and customer relationship management, to assess to what extent consumers in local UK retail stores react to the customer relationship management, and to make recommendations for improvements to the UK retailers based on the results of the primary research. The details of the literature review are detailed, and the methodology states that surveys will be used to collect primary data. The proposal concludes by explaining the expected findings and the project timeline.
KEYWORDS: Proposal, customer relationship management, retail industry, consumer behaviour!,
Other Papers On: Management Dissertations
Other Papers On: Customer Relationship Management (CRM)
Other Papers On: Consumer Behaviour
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