Browse our collection of papers in
Customer Relationship Management (CRM)

C/M/1663. Literature Review. Theory of customer relationship management

WORDS:
12000
DATE:
2010
PRICE:
129.99 GBP

The paper offers a review of literature on the theory of customer relationship management (CRM) covering the topics of customer behaviour (CB), a customer-centric perspective used by organisations, philosophic approaches to CRM, the relationship between CRM and total quality management (TQM), CRM and organisational strategy, the role of information technology in CRM, the management models and obstacles to CRM implementation, CRM and customer loyalty, CRM and knowledge sharing, etc. The benefits of CRM are outlined.

 

KEYWORDS: customer relationship management, CRM, literature review,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST
 
Other Papers On: Customer Relationship Management (CRM)
Other Papers On: Management Dissertations
Other Papers On: Literature Reviews Dissertations

CUSTOM WRITING

Can't find what you are looking for? Click here to order a custom written paper

Subject Catalogue

Keywords Tag Cloud

customer management relationship crm study dissertation proposal marketing uk theory banking om service strategy strategic examination using implementation role review bank companies benefits barclays customers business competitive vodafone strategies consumer supply theoretical literature chain information lloyds approaches technological brand aberdeen online school hotel c sme development extent data suppliers event youth ltd quality examples tsb gain care tesco effective outline tool technology impact airline corporation practices relationships travel supermarkets logistics club advantage enabler hsbc evaluation reference hospitality co producers ei discuss bookings gliding palmer ridge british virgin media harvey intelligence milton keynes run family decision airways abbeysteel market cmat operators presentation system barclay tour demographics buying image decisions middle aged wealth practical enterprises cloud studies dell amazon relating challenges perspectives dss hydraul opportunities effects mobile argos operations behaviour retail build gator agencies saudi arabian real estate loyalty share economy consequences britain project plan restaurants independent steel corus tubes london businesses myth tunes pfaff silberblau organisations pod parents brands multimedia consumers purchasers low cost benefit organisation plc hr mutual intimacy airlines processes achieve segmentation delivery evaluate drawbacks concrete ecrm critically sa tourism sector ixeo interactive electronic internet diagnose improvement financial services measurement techniques improve wyeth principles hrm indian differentiate centrality nokia bring prospective fsm concept maximizing value reality sports valkyrie nhs hong kong mcdonalds impacts globaliszation lighting gloria globalcast company german base deutsche assessment database implications managers ford eircell disney retention technologies abbey comparison articles opinions master aeon csf national issues factor franchisees
GET OUR GooGLE TOOLBAR BUTTON
Click here
BOOK MARK US
WHAT OTHERS
HAVE SAID
This paper is a PEST analysis of Zara. It is very useful and clear, and gave me a lot of important information I needed that I did not find anywhere else, so it has been very helpful for the work I have to do. Your service is very professional Judith P