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Customer Relationship Management (CRM)

C/M/1623. Evaluation of customer relationship management in the Airline Industry

WORDS:
1450
DATE:
2010
PRICE:
19.99 GBP

This paper aims to identify the customer relationship management practices that are performed by traditional and low cost airline carriers. Consumer focus, partnership development, service diversification, and corporate social responsibility (CSR) are the four aspects that are discussed in view of airline survival, concentrating on the customer satisfaction side of them all. The context of the industry is highlighted, as is the strategic performance of traditional and low cost airlines.

 

KEYWORDS: Airline industry, Customer relationship management, traditional airline carriers, low cost airline carriers, consumer focus, partnership development, service diversification, corporate social responsibility, CSR, Strategic performance,

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Other Papers On: Analysis of Airline Industry
Other Papers On: Charter and Low Cost Airlines
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