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Customer Relationship Management (CRM)
C/EI/153. Customer relationship management in online hospitality businesses: literature review
- WORDS:
- 4500
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper presents a literature review for the research into the role of customer relationship management (CRM) in Hong Kong online companies providing hotel accommodation and airline tickets. The review touches on the definitions of CRM, the role of CRM as a marketing tool, the features of online CRM (e-CRM), the importance of CRM for organisational success, the limitations of CRM, etc.
KEYWORDS: Customer relationship management, CRM, online hospitality, e-CRM, literature review, hotel accommodation, airline tickets,
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Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
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