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Customer Relationship Management (CRM)
C/B/3134. Customer relationship management in Saudi Arabian small real estate agencies
- WORDS:
- 2950
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper examines the importance of customer relationship management (CRM) in small real estate agencies in Saudi Arabia. This paper also forms a personal reflective report, in which theory is discussed in reference to personal experience. The paper uses PESTEL and Porter’s Five Forces analyses to evaluate the industry and CRM. A detailed summary of the business environment in question and of CRM is provided, and the paper concludes by discussing the future of the industry in relation to segmentation, targeting, and positioning (STP). The paper also presents a reflective section to the topic.
KEYWORDS: customer relationship management, CRM, small real estate agencies, Saudi Arabia, PESTEL, Porter’s Five Forces, segmentation, targeting, and positioning, STP,
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