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Customer Relationship Management (CRM)
C/B/2896. Dissertation outline. Customer Relationship Management (CRM) Strategies in SME's: case study IT companies
- WORDS:
- 1050
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper presents a dissertation outline on a study aiming to explore whether development in customer relationship management (CRM) has had a positive impact on IT company growth in the SME sector. The proposed structure and content of the review of literature is detailed, as well as the methodology section. The data will be collected through electronic questionnaires sent to managers of small IT companies in the UK. The discussion section will analyse the results from the research, and the conclusion aims to highlight the limitations of the study and future recommendations.
KEYWORDS: Dissertation outline, customer relationship management, CRM, IT company, SME,
Other Papers On: Management Dissertations
Other Papers On: SME
Other Papers On: Customer Relationship Management (CRM)
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Keywords Tag Cloud
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