Browse our collection of papers in
Crisis Management
C/M/1155. Crisis Management Planning: Coca-Cola Case Study
- WORDS:
- 1600
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper reviews the theory of crisis management (CM) examining the steps of CM planning as a crucial organisational function. A case study of the Coca-Cola Company is conducted analysing the crisis of 1999 suffered by the company and the post-crisis phase.
KEYWORDS: crisis management, public relations, communications, Coca-Cola,
Other Papers On: Coca-Cola
Other Papers On: Crisis Management
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
management crisis business planning continuity leadership mattel inc examination enterprise studies toyota contingency organisations tell key aware elements leader ceo economies senior regulations emerging clean vodafone faced challenges argus project attack terrorist spill oil proposal solutions principles world systems bp recession demonstrate supply recovering perspective motors tsunami effectiveness examples lessons current handling activities developing managing park cakes disaster bakery risk benefits humanitarian om exercise logistics c relief chain evaluation legal cola coca study change life standard efforts
GET OUR GooGLE TOOLBAR BUTTON
BOOK MARK US
WHAT OTHERS HAVE SAID
Analysis was wonderful and I look forward to using your services soon.Sara
