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Change Management

S/M/648. An examination of change management at Virgin Media

WORDS:
3150
DATE:
2010
PRICE:
39.99 GBP

This paper examines change management in reference to Virgin media. The paper evaluates Prosci’s Change Management Methodology and Kubler-Ross Model. The paper assesses the relevance of models of strategic change, as well as examining the value of using strategic intervention techniques at Virgin. The paper also examines the following aspects, the resource implications of the organizations that do not respond to strategic change, the factors that are driving the need for strategic change in the chosen organization, and the need for strategic change in the chosen organization. The paper develops a model for change at Virgin Media, and follows this with an examination of the appropriate measures to monitor progress.

 

KEYWORDS: Change management, Virgin media, Prosci’s Change Management Methodology, Kubler-Ross Model, strategic change!,

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