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Change Management

S/M/291. Change Management in IBM

WORDS:
2500
DATE:
2007
PRICE:
29.99 GBP

The paper examines the tactics of organisational transformation in International Business Machines (IBM) reviewing theoretical approaches to organisational culture, discussing the concept of the virtual workspace, analysing IBM's diversification strategy, and performing their SWOT and Porter's five forces analysis.

 

KEYWORDS: Change, IBM, culture, SWOT, Porters 5 forces,

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