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Change Management

C/M/2219. Change management during merger of NTL Telewest and Virgin Mobile

WORDS:
4000
DATE:
2011
PRICE:
49.99 GBP

The paper looks at the change accompanying the merger of NTL Telewest and Virgin Mobile identifying the external and internal drivers of the change, outlining the key management objectives and the ways to achieve them, suggesting additional techniques that could be used to aid the integration of the two brands, and evaluating the effectiveness of change implementation. The shortcomings of change management are highlighted.

 

KEYWORDS: Change management, merger, NTL Telewest, Virgin Mobile,

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