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Change Management

C/M/2215. Managing organisational change in Crombie

WORDS:
1050
DATE:
2011
PRICE:
19.99 GBP

The paper looks at the challenges of organisational change faced by Crombie, a men’s luxury fashion brand, analysing the role of the researcher as coordinator in change management. Behavioural tools available for the implementation of change are discussed, challenges and skills required of change manager are identified.

 

KEYWORDS: organisational change, Crombie, change manager,

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