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P/M/497. Publishing success of Harry Potter books

WORDS:
3500
DATE:
2005
PRICE:
39.99 GBP

The paper examines the success of Harry Potter books as a publishing project reporting on the history of their creation, their effects on childrens publishing, Bloomsbury performance and marketing strategy, Harry Potter brand exploitation, future prospects for J.K.Rowling, etc.

 

KEYWORDS: publishing, success, harry, potter, books,