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Sociology of Education
C/S/341. Proposal. Consumer behaviour towards UK universities: factors affecting choice of universities among postgraduate Thai students
- WORDS:
- 1600
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper proposes to investigate the behaviour of students in Thailand towards UK universities explaining the research rationale, formulating the key questions and objectives, presenting a brief review of literature on the theory of consumer behaviour and describing research methodology.
KEYWORDS: Proposal, Consumer behaviour, UK universities, choice of universities, Thai students,
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