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C/S/472. The role that women play in the development of mass consumerism
- WORDS:
- 2800
- DATE:
- 2012
- PRICE:
- 29.99 GBP
This paper discusses the role that women have played in the development of mass consumption, and aims to examine whether or not the concept can be described as gendered. The paper begins by discussing the history of the relationship between consumerism and gender. The paper aims to evaluate the role that women played in the evolution of consumerism, and discusses whether it can be perceived as integral today as it once was. The way in which aspects of consumerism has been targeted to certain genders is evaluated, and the paper examines the way in which consumerism fits in with our way of life.
KEYWORDS: Women, gender, consumerism, consumption, mass consumption, mass consumerism,
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