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C/S/236. To what extent is it true to say that nowadays people choose their identities through choice of the products and services that they buy and consume?
- WORDS:
- 1950
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the concept of ethical consumerism discussing buying behaviour that reflects environmental and social awareness of consumers. It is argued whether people in the modern world associate their identities with products and services they consume. The dilemmas of today’s ethical consumers are addressed discussing the boycott of products produced by companies with negative corporate image, etc.
KEYWORDS: Ethical Consumerism, Self-Identity, negative corporate image,
Other Papers On: Sociology, economics and marketing
Other Papers On: Consumer Behaviour
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