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General Sociology

C/S/382. Marks and Spencer's and the development of the over sixties market

WORDS:
1000
DATE:
2011
PRICE:
19.99 GBP

This paper examines the UK’s over 60’s market, and examines how this market affects Marks and Spencer’s (M&S), the fashion retailer. The paper outlines details regarding the over sixties market, as well as population balance implications for M&S. Product and service delivery developments for over sixties is discussed, and the paper concludes with recommendations regarding how M&S should adapt to the changing trends in population demographics.

 

KEYWORDS: UK, demographics, population, M&S, Marks and Spencer’s,

 
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