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Social Psychology
S/PS/35. There is effectively no difference in the processes through which minority and majority influence operate. Discuss.
- WORDS:
- 2000
- DATE:
- 2005
- PRICE:
- 29.99 GBP
This essay questions whether the processes of minority and majority influence can be understood by a dual-process of single-process model. It explores Moscovici's dual-process model, Latane and Wolf's single process model, and Turner's self-categorisation model. It examines available empirical evidence as well as theoretical evaluations of the theory.
KEYWORDS: effectively, difference, processes, minority, majority, influence, operate, discuss,
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