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Occupational and Work Psychology

C/PS/143. Dissertation. Theory of learning and its practical application in relationship marketing

WORDS:
10100
DATE:
2009
PRICE:
109.99 GBP

The dissertation investigates the features of the learning process as part of our development as individuals. Literature is reviewed on the theory of learning and learning styles. A number of psychological tests are suggested including VARK model (Visual, Aural, Reading/Writing and Kinaesthetic), Myers-Briggs Type (MBT) indicator, etc. to evaluate the researcher’s individual learning style, performance within team environment, psychometric characteristics, etc. The concept of lifelong learning is defined discussing its implications for career choice, career paths and professional skills in relationship marketing (RM). RM as a discipline is analysed considering its evolution, reviewing RM theories, and offering a case study of RM in the market of marine pumps. Conclusions are made about social and psychological underpinnings of RM.

 

KEYWORDS: Dissertation, Learning Styles, Life-Long Learning, VARK, Myers-Briggs Type, Relationship Marketing,

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