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Cognitive Psychology

P/PS/87. Role of heuristics in decision making

WORDS:
2000
DATE:
2006
PRICE:
29.99 GBP

The paper examines the concept of heuristics, or rules of thumb ? an informal analytical process based on experience and common sense. The mechanisms of heuristic judgment are outlined, its positive and negative outcomes are discussed providing examples of poor and successful decisions based on cognitive shortcuts.

 

KEYWORDS: Heuristics, decision making,

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