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Intellectual Property Law

C/L/831. Trademark protection: business and legal perspectives

WORDS:
2050
DATE:
2011
PRICE:
29.99 GBP

The paper addresses the issues of trademark protection arguing that brand owner’s investment in the mark should be protected against free riders. The war between the trademark owner’s good will and free-riding individuals is viewed in historical and legal contexts defining the concepts of good will, trademark, intellectual property (IP) rights, etc. References are made to trademarks legislation in the UK and European Union.

 

KEYWORDS: Trademark protection, good will, intellectual property rights, patents,

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