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Intellectual Property Law

C/L/665. Trademark as protection of brand identity and traditional cultural expression

WORDS:
5000
DATE:
2010
PRICE:
59.99 GBP

The paper addresses the issues related to trademark law examining how trademarks protect brand identity, defining the concept of Traditional Cultural Expression (TCE) in the context of trademark protection, conducting a case study of TCE protection by trademark law in New Zealand, and discussing the position of the trademark and copyright law towards illegal file-sharing.

 

KEYWORDS: Trademark, brand identity, traditional cultural expression, New Zealand, illegal file-sharing, copyright,

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