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Consumer Law

C/M/1514. Theoretical underpinnings of deshopping and shop lifting

WORDS:
3600
DATE:
2010
PRICE:
39.99 GBP

The paper looks into the problem of consumer misbehaviour (CM) in the retailing outlets, i.e. deshopping (merchandise borrowing) and shop lifting. The phenomenon of CM is defined, the theories of planned behaviour and reasoned action are reviewed, psychological and social causes of CM are examined discussing motivations behind CM.

 

KEYWORDS: consumer misbehaviour, deshopping, shop lifting,

 
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