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C/M/1842. Literature Review. Why International Student Choose to study in the UK

WORDS:
1950
DATE:
2011
PRICE:
19.99 GBP

This literature review aims to examine why international students chose to study in the UK. The review focuses on consumer behaviour and decision processes to further analyse this topic. The review begins by discussing a consumer behaviour model, the black box model, and this is followed by a discussion regarding decision processes. The process is broken down, and evaluated examining aspects like problem recognition, purchase decision, and alternative evaluation. Consumer behaviour and overseas university selection is then assessed, and the review discusses the way in which the consumer behaviour model relates to University selection.

 

KEYWORDS: Literature review, international students, consumer behaviour, decision process, black box model!,

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