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Tertiary (higher, further) Education

C/M/1702. Students' Decision Making in Choosing University Programmes

WORDS:
3350
DATE:
2010
PRICE:
39.99 GBP

The paper looks at the factors that influence students’ choice of Universities discussing the role of marketing officers in students’ recruitment, exploring socio-cultural and political aspects of students’ engagement with Universities, and suggesting the methods of decision-making for student applicants. Conceptual models for addressing problem situations are examined.

 

KEYWORDS: Students, Decision Making, choice of University, conceptual model,

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