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Research Methods

C/EC/307. Methodology of academic research

WORDS:
5950
DATE:
2012
PRICE:
59.99 GBP

The paper presents a chapter on research methodology from a dissertation devoted to consumer perception of price and value within the mobile industry. Various aspects of the academic research process are described including philosophic approaches to research, research methods, data collection techniques, the principles of questionnaire design, etc.

 

KEYWORDS: Methodology, academic research,

 
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