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C/EC/270. Literature review and methodology. Is visiting a distillery a motivating factor for inbound tourists to Scotland?

WORDS:
4200
DATE:
2011
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49.99 GBP

This paper presents a literature review and methodology for a study based on the influence of whisky distilleries on tourists visiting Scotland. The review of literature examines a plethora of topics, some of which include destination marketing, image formation, and customer satisfaction. This section also looks at Ansoff’s growth matrix, and analyses the four areas that relate to it. The research methodology is then provided and this section looks at the research philosophy, data collection methods, sampling, limitations, and ethical considerations.

 

KEYWORDS: Literature review, methodology, whisky distilleries, Scotland, tourists, destination marketing, image formation, customer satisfaction, Ansoff’s growth matrix,

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