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S/EC/75. Marketing Higher Education to Teens and Young Adults

WORDS:
3300
DATE:
2009
PRICE:
39.99 GBP

The paper examines the specifics of marketing post-secondary education looking at the changing role of universities due to the evolution of digital technology and the rise of online methods of learning. The options available to traditional colleges and universities to respond to the changing marketplace for educational services are considered.

 

KEYWORDS: Higher education, online learning, universities, colleges, post-secondary education,

 
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