Browse our collection of papers in
Teamwork and group work

C/HR/549. Analysis and Evaluation of Adair's Action Centred Leadership Model for Marketing Project Team

WORDS:
1000
DATE:
2009
PRICE:
19.99 GBP

The paper looks at the model of leadership known as Adair’s Action Centred Leadership (AACL) applying it to the work of a marketing project team that is launching a new product in the Over the Counter (OTC) market. The functions and objectives of an effective leader/manager are discussed, recommendations are suggested to improve the team’s leadership.

 

KEYWORDS: Leadership, teamwork, Adair’s Action Centred Leadership, Over the Counter, OTC,

 
Other Papers On: Leadership (HRM)
Other Papers On: Teamwork and group work