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Urban development & marketing

C/T/108. Olympics: Tourism Development in Cities

WORDS:
800
DATE:
2009
PRICE:
9.99 GBP

The paper looks at the benefits of the Olympic Games to the host cities discussing whether hosting the Olympic Games is a reasonable strategy to regenerate and redevelop urban area, tourism and hospitality.

 

KEYWORDS: Olympics, destination brand, tourism, hospitality, city, urban,