Browse our collection of papers in
Travel & tourism marketing
C/M/1415. Customers centric marketing in tourism and hospitality
- WORDS:
- 3700
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines a new trend in marketing tourism and hospitality known as Customers centric marketing (CCM) and its link to information communication technologies (ICT). The concept of CCM is explained, related data management problems are highlighted indicating strategies of collection and utilization of CCM-related information through various channels. Limitations of CCM are indicated.
KEYWORDS: Customers centric marketing, CCM, tourism and hospitality, information communication technologies ICT,
C/M/1394. Buying Decisions about Holidays
- WORDS:
- 3200
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines the approaches to holiday decision-making arguing that decisions about buying a holiday are different from decisions about buying other consumer products. The implications of this difference for travel and tourism operators are explored.
KEYWORDS: Marketing, consumer behaviour, leisure buying, holiday decision making,
C/T/123. There is no such thing as green vacation. Discuss
- WORDS:
- 1550
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper examines the concept of ecotourism (green tourism) reviewing the history of its emergence, exploring the benefits and problems associated with ecotourism, and discussing its impacts on the local economies of the host destinations.
KEYWORDS: Ecotourism, green tourism, sustainable tourism,
C/T/119. Tourism motivation: theoretical perspective and current problems
- WORDS:
- 970
- DATE:
- 2010
- PRICE:
- 9.99 GBP
The paper examines the motivations behind tourism reviewing Maslow’s theory of motivation and arguing that his hierarchy of needs is one of the enabling factors in tourism. The impact of the current recession on the tourist industry is assessed.
KEYWORDS: Tourism motivation, Maslow, recession,
C/T/115. Proposal. What affects preferences of British tourists towards domestic and overseas travel?
- WORDS:
- 600
- DATE:
- 2010
- PRICE:
- 9.99 GBP
The paper proposes to examine the factors that affect the attitudes of British tourists towards domestic and overseas travel. The topics for the literature review are outlined, research methodology is described including primary data to be collected via a questionnaire, the value of the research is explained.
KEYWORDS: Proposal, tourism, British tourists, domestic travel, overseas travel,
S/T/70. International Festivals and Events Management
- WORDS:
- 2850
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at the impacts of festivals and events focusing on Notting Hill Carnival, Beijing Temple Fair, and World Bodypainting Festival. The history and scope of the carnivals is described analysing their economic, social and cultural effects on local life.
KEYWORDS: Festival, Notting Hill Carnival, Beijing Temple Fair, World Bodypainting Festival,
S/T/66. Dissertation. Fascination with Death and Atrocity: Demand for Dark Tourism
- WORDS:
- 11050
- DATE:
- 2009
- PRICE:
- 119.99 GBP
The dissertation looks at the demand side of the so called dark tourism exploring tourists' motivations for visiting the London Dungeon. The study seeks to explain why attractions related to death and disasters have become popular tourist destinations worldwide, and to identify the role of the media in promoting dark tourism. Literature is reviewed on the history of the London Dungeon, the development of dark tourism, its pros and cons, motivations behind tourism, effects of the media on tourism development, etc. The methods of the research include primary data collected via a questionnaire and an interview with the management on the issues of the demand for dark tourism. Conclusions are made about motivations for dark tourism and the way they can be used in tourism marketing.
KEYWORDS: Dissertation, dark tourism, motivation, London Dungeon,
C/M/1241. Theoretical approaches to marketing in travel and tourism industry. Literature Review
- WORDS:
- 1100
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper reviews theoretical approaches to marketing including the principles of tourism marketing, the marketing mix model, the factors behind the success of marketing mix strategies in the travel and tourism industry, the Maslow hierarchy of needs, etc. The study is part of the dissertation aimed to investigate the impact of the economic crisis on the marketing management in UK hotels.
KEYWORDS: Hotel management, travel and tourism marketing, marketing mix, Maslow, literature review,
C/T/106. Gendered landscape and tourism
- WORDS:
- 2800
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the gender aspects of tourism management introducing the concept of gendered landscape, explaining the difference between sex and gender, discussing feminist and culturist gender stereotypes, commenting on the representation of males in tourism brochures and addressing the problem of stereotyping in marketing and advertising.
KEYWORDS: Gendered landscape, tourism, feminism, gender stereotypes,
C/M/1164. Marketing plan for Razzle Holidays
- WORDS:
- 3200
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper presents a marketing plan for the travel and tourism company Razzle Holidays to penetrate the outbound travel and tourism market with self-arranged holiday services for customers. The trends and characteristics of the targeted market segment are explained, analysis is conducted of the micro-environmental factors affecting the business, their SWOT features, key marketing strategies and objectives, and marketing mix.
KEYWORDS: Razzle Holidays, marketing plan, outbound travel, tourism, SWOT, marketing mix,
S/T/61. E-Tourism: Evaluation of Croatian National Tourist Board Website
- WORDS:
- 3400
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper examines Croatian National Tourist Board (NTB) website reviewing theoretical underpinnings of travel and tourism marketing and website attraction to customers, looking at the target audience and demographics of the Internet users, and analysing the quality of the NTB website from the perspective of its design, content, interactivity and usability.
KEYWORDS: t, e-tourism, evaluation, croatian, national, tourist, board, website,
C/T/65. Influences on tourists' purchasing decisions
- WORDS:
- 2500
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper looks at the global hospitality industry examining external and individual-specific factors affecting tourists' behaviour. Different views on contemporary tourism are compared providing a review of studies on tourists' decision making and discussing related concepts and practices.
KEYWORDS: Tourism, hospitality, decision making,
C/T/28. Integrated Tourist Resort Development in Morocco
- WORDS:
- 2300
- DATE:
- 2006
- PRICE:
- 29.99 GBP
This paper is a consultancy report on the proposed development of an integrated tourist resort development in Morocco. Main emphasis is given to the analysis of the resort planning and demand levels for the resort. Discusses the issues of sustainability and target market for the project. Presents the background to the political, economical situation in Morocco and its implications for the tourism development. Gives further recommendations.
KEYWORDS: t, integrated, tourist, resort, development, morocco,
C/T/36. Dissertation. Dynamics between Payment Cards and Tourism
- WORDS:
- 5500
- DATE:
- 2006
- PRICE:
- 59.99 GBP
The project is aimed at analyzing the effectiveness of financial institutions at promoting the use of payment cards in preference to cash in overseas transactions. The project has been divided into sub-sections that include abstract, introduction, detailed methodology, literature review, findings and conclusion. The research uses both primary and secondary data to present the findings. The primary data has been collected through semi structured interviews with the relevant managers of financial institutions. The literature review provides critical analysis of the literature that has been written in the domain of the project, the section has been kept concise. The findings have been reported with the help of the extended marketing mix framework. The report concludes by recommending improvements in the key success factors of the use of cards over cash as a payment method while abroad.
KEYWORDS: Credit Cards, Debit Cards, Banking, Tourism, Marketing Mix, Service Industry, Dissertat,
E/T/15. Marketing role of Greek National Tourist Organisation
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper examines the marketing role of the National Tourist Organisation (NTO) in Greece arguing whether it has a greater importance than local primary attractions (core products). The purposes and key practices of a NTO are reviewed, the promotional activities of the Greek NTO are analysed.
KEYWORDS: Marketing, Greek National Tourist Organisation, NTO,
E/T/23. Identify and explore the major implications for a host city staging modern Olympic Games
- WORDS:
- 5000
- DATE:
- 2006
- PRICE:
- 59.99 GBP
The paper examines the implications of hosting Olympic Games for the host city viewing the staging of the events from the perspective of politics, finance, security, tourism, environment, and media engagement.
KEYWORDS: Olympic Games, host city,
P/B/689. Business plan for fishing and hunting travel providers
- WORDS:
- 3500
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper reviews the start-up plan of travel agent, a company aiming to provide fishing and hunting travel in the Baikal Lake Region. The report touches upon the company’s business model, strategy, mission statement, organizational structure, target market, competitors, advertising, promotion, etc. SWOT analysis and financial projections are offered.
KEYWORDS: Business plan, fishing, hunting, travel, Baikal Lake,
P/T/45. Tourism and hospitality in Russia: opportunities and risks
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper reports on the development of the tourist industry in the Russian Federation (RF) providing an overview of the Russian economy, highlighting the positive and negative features of the investment climate in RF, and describing the risks and opportunities of the hotel market in Moscow.
KEYWORDS: t, tourism, hospitality, russia, opportunities, risks,
P/T/46. Promotion of tourism in Islington
- WORDS:
- 4000
- DATE:
- 2006
- PRICE:
- 49.99 GBP
The paper looks at the UK travel industry examining the issues of tourism promotion in the borough of Islington (London). A market research into the Islington tourism product is conducted using SWOT model. The market trends in tourism development are outlined, recommendations are offered about the key market targets and the methods of promoting tourism in Islington.
KEYWORDS: t, promotion, tourism, islington,
S/EI/30. The emergence of technologies such as information technology and electronic commerce has impacted the economy and advancement of the travel industry today. Discuss
- WORDS:
- 4000
- DATE:
- 2006
- PRICE:
- 49.99 GBP
The paper examines the features of the online travel market characterizing it as an oligopoly, describing the major travel firms' websites, and discussing the issues of travel costs, customer base, e-marketing strategies and services, regulations for online travel businesses, etc.
KEYWORDS: Online travel, oligopoly,
S/T/30. Investigation into a city break holiday: Amsterdam
- WORDS:
- 4500
- DATE:
- 2006
- PRICE:
- 49.99 GBP
The paper addresses the needs of UK tourists visiting the Netherlands focusing on an Amsterdam holiday break and offering a description and map of the city, entertainment sites and events, walking tours, food and drink tips, accommodation, climate, transport, etc.
KEYWORDS: Tourism, Netherlands, Amsterdam,
C/T/15. Services for leisure and tourism: Operations and Marketing
- WORDS:
- 1500
- DATE:
- 2005
- PRICE:
- 19.99 GBP
This paper includes answers to five questions on marketing and operational issues of services for leisure and tourism. Covers such topics as demand patterns for services with contribution of demand management to the management of capacity and importance of service recovery procedures and product and process layouts.
KEYWORDS: t, services, leisure, tourism, operations, marketing,
C/T/22. UK Holiday Market: Center Parcs and Holiday Villages
- WORDS:
- 4200
- DATE:
- 2005
- PRICE:
- 49.99 GBP
This report is a comprehensive analysis of one of the most famous types of visitor attractions in the UK, the most favourable by all Brits. It presents the insight into the concept of holiday centres, villages and parks, based on the analysis of the concepts of Center Parcs and Bourne Leisure Group. Discusses the historical development, range of facilities and service provision, operational management issues, market trends, including present and future trends analysis.
KEYWORDS: t, uk, holiday, market, center, parcs, holiday, villages,
S/T/25. Explore the reasons why some countries have been more successful than others in attracting major sporting events
- WORDS:
- 1500
- DATE:
- 2005
- PRICE:
- 19.99 GBP
This essay is on how some countries are more successful than others in attracting major sporting events. It concentrates on the London Olympic bid.
KEYWORDS: t, explore, reasons, countries, successful, attracting, major, sporting, events,
S/T/19. The Destination Benefits from Hosting the Olympic Games
- WORDS:
- 2000
- DATE:
- 2004
- PRICE:
- 29.99 GBP
This report analyses and evaluates the destination benefits from hosting the Olympic Games. The report first focuses on the city of Barcelona, which held the games in 1992 and looks at the benefits the city received as a destination from hosting the games such as increased financial investment which has led to the city becoming one of the most popular destinations in Spain. The report then looks at London's bid to host the games in 2012 analysing past UK bid failures and why the games could be of benefit to London and the UK as a whole.
KEYWORDS: t, destination, benefits, hosting, olympic, games,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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