Browse our collection of papers in
Travel & tourism marketing
C/E/782. Dissertation. Macao's Tourism and Gambling Industry
- WORDS:
- 8950
- DATE:
- 2011
- PRICE:
- 89.99 GBP
The dissertation examines the relationship between the tourist and the gambling industries in Macao from economic, socio-cultural and environmental perspectives. Literature is reviewed on the features and benefits of tourism, the role of gaming as a tourist attraction in leisure travel, the negative aspects of gaming, the development of tourism in Macao, etc. The methodology of the dissertation is based on secondary research. Conclusions are made about the role of Macao’s gambling industry in the growth of tourism and economy.
KEYWORDS: Dissertation, Macao, tourism, gambling, gaming,
C/M/2319. Marketing mix for tourism in Tanzania
- WORDS:
- 700
- DATE:
- 2011
- PRICE:
- 9.99 GBP
This paper presents a detailed marketing mix for tourism marketing in Tanzania. The paper examines price, people, productivity, place, process and product.
KEYWORDS: Price, people, productivity, place, process, product,
C/T/184. Tourism marketing in Tanzania
- WORDS:
- 750
- DATE:
- 2011
- PRICE:
- 9.99 GBP
This paper examines tourism marketing in Tanzania, and aims to provide recommend suggestions for the country. The paper presents a marketing mix (7P analysis) for beach/luxury resorts and activity/adventure holidays. The way in which Tanzania should market to organisations like international tour operators and airlines is evaluated. The paper then compares international and domestic marketing to form conclusions.
KEYWORDS: Tourism marketing, Tanzania, marketing mix, 7P, beach/luxury resorts, activity/adventure holidays, international tour operators, airlines, international marketing, domestic marketing,
C/T/178. Service marketing in tourism and hospitality. Case study of Nando's
- WORDS:
- 1450
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper addresses the issues of service marketing in the tourism and hospitality industry explaining the difference between the marketing of goods and services, presenting a blueprint of a service system used by the UK restaurant Nando’s, discussing the concepts of service encounter and physical evidence of servicescape, and explaining the importance of capacity management in tourism and hospitality.
KEYWORDS: Service marketing, tourism and hospitality, Nando’s,
C/E/731. Air Transport Forecasting and Market Research via Questionnaire
- WORDS:
- 2800
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper reports on primary research conducted via a questionnaire distributed among air travellers to improve business class services of airlines. A sample questionnaire is presented, the rationale behind the choice of questions and the principles of the questionnaire distribution are explained, the areas tested by the questions are defined, the ‘halo effect’ in trait ratings is explained.
KEYWORDS: Air transport forecasting, market research, questionnaire, halo effect,
C/M/2033. Hotel and holiday decision making: do consumers consume “rationally”?
- WORDS:
- 3200
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper examines the role of branding and reputation in the hospitality industry arguing how rational is the consumer’s choice of hotel and holiday destination, and how a hotelier can influence consumer’s decision making. Literature is reviewed on the psychology of marketing, the concept of anti-branding is discussed, links between psychology and consumption are established.
KEYWORDS: Rational consumer, hotel choice, marketing psychology,
S/T/78. Quicksilver Connections Ltd: products and market position
- WORDS:
- 1370
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper examines the position of the Australian tour operator Quicksilver Connections (QC) reporting on the company’s background and products, describing their position within the sport and adventure industry, identifying the features of QC target market, and evaluating QC role in achieving sustainability in Great Reef Barrier.
KEYWORDS: Quicksilver Connections, tour operator, Great Reef Barrier,
C/T/156. Urban tourism: case study of Kowloon, Hong Kong
- WORDS:
- 3300
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper offers a case study of the Kowloon area in Hong Kong as a destination for urban tourism. Tourist information about the area is presented, the history of its development is reviewed. Primary research is conducted using a questionnaire to develop a demographic, socioeconomic and psychographic profile of the urban tourist to Kowloon.
KEYWORDS: Urban tourism, Kowloon Hong Kong,
C/T/151. Analysis of tourism in Amsterdam and the impact of social media
- WORDS:
- 5050
- DATE:
- 2010
- PRICE:
- 59.99 GBP
This paper examines Amsterdam, aiming to discuss the tourism industry. The paper begins by discussing the type of people that visit Amsterdam, focusing on aspects like where the visitors come from and how long they stay. The way in which the economic recession affected the industry is also discussed. The reasons for visiting Amsterdam are highlighted, like the attractions and night life, and the paper assesses the reputation that the City has is evaluated in view of the affect it has on tourism. Social media and tourism is examined, followed by an evaluation of the cities existing social media. The paper analyses what Facebook and Twitter does for the City, and the paper concludes by summarising thoughts on social media and the future impact on tourism.
KEYWORDS: Amsterdam, tourism, social media, economic recession, night life, Facebook, Twitter,
S/T/74. Hilton Hotel: features, sales and merchandising
- WORDS:
- 7850
- DATE:
- 2010
- PRICE:
- 79.99 GBP
The paper examines the strategies in sales and merchandising used by Hilton Colombo Hotel providing the description of the hotel and its features, discussing the brand image of Hilton, reviewing its products and services, and explaining their implications for the guests of the hotel. Promotional activities and possible improvements of the hotel design and facilities are recommended, the effectiveness of the hotel merchandising is evaluated, suggestions are made about the areas and methods of the selling activity.
KEYWORDS: Hilton Hotel, sales and merchandising,
S/T/72. What is the role of the “visual” in tourism?
- WORDS:
- 2800
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the importance of the visual in tourism, how tourist products can be used to communicate messages about places or attractions, and methods of visualisation: brochures, pictures, postcards, arts and crafts, the internet and television. Modern tourism marketing relies upon the implementation of visual promotion – the communication of a message about a place or product – and the paper examines how an awareness is created and its impact upon that destination. The brochure industry, with its reliance on paper products, is also explored, especially in relation to the negative environmental perception of this medium. The growth of internet marketing has reduced the role of the tour operator as an intermediary between the consumer and the destination – another key consideration presented by the paper.
KEYWORDS: Tourism, visualisation of tourism, brochures, internet marketing, tourism marketing, consumer awareness,
C/M/1415. Customers centric marketing in tourism and hospitality
- WORDS:
- 3700
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines a new trend in marketing tourism and hospitality known as Customers centric marketing (CCM) and its link to information communication technologies (ICT). The concept of CCM is explained, related data management problems are highlighted indicating strategies of collection and utilization of CCM-related information through various channels. Limitations of CCM are indicated.
KEYWORDS: Customers centric marketing, CCM, tourism and hospitality, information communication technologies ICT,
C/M/1394. Buying Decisions about Holidays
- WORDS:
- 3200
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines the approaches to holiday decision-making arguing that decisions about buying a holiday are different from decisions about buying other consumer products. The implications of this difference for travel and tourism operators are explored.
KEYWORDS: Marketing, consumer behaviour, leisure buying, holiday decision making,
C/T/123. There is no such thing as green vacation. Discuss
- WORDS:
- 1550
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper examines the concept of ecotourism (green tourism) reviewing the history of its emergence, exploring the benefits and problems associated with ecotourism, and discussing its impacts on the local economies of the host destinations.
KEYWORDS: Ecotourism, green tourism, sustainable tourism,
C/T/119. Tourism motivation: theoretical perspective and current problems
- WORDS:
- 970
- DATE:
- 2010
- PRICE:
- 9.99 GBP
The paper examines the motivations behind tourism reviewing Maslow’s theory of motivation and arguing that his hierarchy of needs is one of the enabling factors in tourism. The impact of the current recession on the tourist industry is assessed.
KEYWORDS: Tourism motivation, Maslow, recession,
C/T/115. Proposal. What affects preferences of British tourists towards domestic and overseas travel?
- WORDS:
- 600
- DATE:
- 2010
- PRICE:
- 9.99 GBP
The paper proposes to examine the factors that affect the attitudes of British tourists towards domestic and overseas travel. The topics for the literature review are outlined, research methodology is described including primary data to be collected via a questionnaire, the value of the research is explained.
KEYWORDS: Proposal, tourism, British tourists, domestic travel, overseas travel,
S/T/70. International Festivals and Events Management
- WORDS:
- 2850
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at the impacts of festivals and events focusing on Notting Hill Carnival, Beijing Temple Fair, and World Bodypainting Festival. The history and scope of the carnivals is described analysing their economic, social and cultural effects on local life.
KEYWORDS: Festival, Notting Hill Carnival, Beijing Temple Fair, World Bodypainting Festival,
S/T/66. Dissertation. Fascination with Death and Atrocity: Demand for Dark Tourism
- WORDS:
- 11050
- DATE:
- 2009
- PRICE:
- 119.99 GBP
The dissertation looks at the demand side of the so called dark tourism exploring tourists' motivations for visiting the London Dungeon. The study seeks to explain why attractions related to death and disasters have become popular tourist destinations worldwide, and to identify the role of the media in promoting dark tourism. Literature is reviewed on the history of the London Dungeon, the development of dark tourism, its pros and cons, motivations behind tourism, effects of the media on tourism development, etc. The methods of the research include primary data collected via a questionnaire and an interview with the management on the issues of the demand for dark tourism. Conclusions are made about motivations for dark tourism and the way they can be used in tourism marketing.
KEYWORDS: Dissertation, dark tourism, motivation, London Dungeon,
C/M/1241. Theoretical approaches to marketing in travel and tourism industry. Literature Review
- WORDS:
- 1100
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper reviews theoretical approaches to marketing including the principles of tourism marketing, the marketing mix model, the factors behind the success of marketing mix strategies in the travel and tourism industry, the Maslow hierarchy of needs, etc. The study is part of the dissertation aimed to investigate the impact of the economic crisis on the marketing management in UK hotels.
KEYWORDS: Hotel management, travel and tourism marketing, marketing mix, Maslow, literature review,
C/T/106. Gendered landscape and tourism
- WORDS:
- 2800
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the gender aspects of tourism management introducing the concept of gendered landscape, explaining the difference between sex and gender, discussing feminist and culturist gender stereotypes, commenting on the representation of males in tourism brochures and addressing the problem of stereotyping in marketing and advertising.
KEYWORDS: Gendered landscape, tourism, feminism, gender stereotypes,
C/M/1164. Marketing plan for Razzle Holidays
- WORDS:
- 3200
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper presents a marketing plan for the travel and tourism company Razzle Holidays to penetrate the outbound travel and tourism market with self-arranged holiday services for customers. The trends and characteristics of the targeted market segment are explained, analysis is conducted of the micro-environmental factors affecting the business, their SWOT features, key marketing strategies and objectives, and marketing mix.
KEYWORDS: Razzle Holidays, marketing plan, outbound travel, tourism, SWOT, marketing mix,
S/T/61. E-Tourism: Evaluation of Croatian National Tourist Board Website
- WORDS:
- 3400
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper examines Croatian National Tourist Board (NTB) website reviewing theoretical underpinnings of travel and tourism marketing and website attraction to customers, looking at the target audience and demographics of the Internet users, and analysing the quality of the NTB website from the perspective of its design, content, interactivity and usability.
KEYWORDS: t, e-tourism, evaluation, croatian, national, tourist, board, website,
C/T/65. Influences on tourists' purchasing decisions
- WORDS:
- 2500
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper looks at the global hospitality industry examining external and individual-specific factors affecting tourists' behaviour. Different views on contemporary tourism are compared providing a review of studies on tourists' decision making and discussing related concepts and practices.
KEYWORDS: Tourism, hospitality, decision making,
C/T/28. Integrated Tourist Resort Development in Morocco
- WORDS:
- 2300
- DATE:
- 2006
- PRICE:
- 29.99 GBP
This paper is a consultancy report on the proposed development of an integrated tourist resort development in Morocco. Main emphasis is given to the analysis of the resort planning and demand levels for the resort. Discusses the issues of sustainability and target market for the project. Presents the background to the political, economical situation in Morocco and its implications for the tourism development. Gives further recommendations.
KEYWORDS: t, integrated, tourist, resort, development, morocco,
C/T/36. Dissertation. Dynamics between Payment Cards and Tourism
- WORDS:
- 5500
- DATE:
- 2006
- PRICE:
- 59.99 GBP
The project is aimed at analyzing the effectiveness of financial institutions at promoting the use of payment cards in preference to cash in overseas transactions. The project has been divided into sub-sections that include abstract, introduction, detailed methodology, literature review, findings and conclusion. The research uses both primary and secondary data to present the findings. The primary data has been collected through semi structured interviews with the relevant managers of financial institutions. The literature review provides critical analysis of the literature that has been written in the domain of the project, the section has been kept concise. The findings have been reported with the help of the extended marketing mix framework. The report concludes by recommending improvements in the key success factors of the use of cards over cash as a payment method while abroad.
KEYWORDS: Credit Cards, Debit Cards, Banking, Tourism, Marketing Mix, Service Industry, Dissertat,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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